Your Pricing Determines Your Profits   -----------   Get Paid What You Are Worth
Monetization and Pricing Strategy for Software, SaaS & Technology Leaders
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Chris HopfChris Hopf, Founder
Expertise Comes From Experience 

For more than 25 years, I have worked as an owner, employee and as a hands-on consultant with more than a thousand innovative startups, mid-sized mergers and Fortune 50 Corporations such as Microsoft and United Technologies.

Breadth + Depth
My B2B/B2C consulting experience spans a number of industries including software, high technology, IoT, API's, SaaS, PaaS, IaaS, insurance, apparel, digital media, retail, publishing, general and specialty contractors, industrial suppliers, wholesale distribution and more.

Global Reach
Serving clients in the United States, Canada, United Kingdom, Ireland, Colombia, Brazil, Peru, Chile, Singapore, South Africa, Estonia, Poland, Germany, Spain, Portugal, Netherlands, Norway, Sweden, Denmark, India, Japan, Australia, New Zealand and more.

I am a Certified Pricing Professional (CPP) through the Professional Pricing Society.


Methodology
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​Our Market Value Playbook methodology has been developed over years of real-world projects and guides all client engagements.

We often refer to the Market Value Playbook as Value Performance Leadership (VPL) or Value Performance Optimization (VPO), because our over-arching focus is helping our clients get the best possible return on the value (ROV) they deliver the marketplace.
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2000 +
Software & Technology Co's Served
5X - 15X
Often More, Return On Investment
25 +
Years of Real-World Experience

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Our Approach
Start With A Call
Our Philosophy
Customer Strategy
Market Strategy
Pricing Strategy 
Marketing, Sales, Innovation & Pricing Strategy for SaaS, PaaS, IaaS, IoT, APIs, Software & Technology
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SoftwarePricingModels.com

Software Pricing or SaaS Pricing 
Leverage real world experience, consulting with 1,000+  software solutions to better inform your pricing and monetization decisions. 


Internet of Things Pricing or IoT Pricing 
As IoT continues to evolve, be sure your pricing and monetization decisions are not constraining your market growth or limiting the speed of innovation. 
Application Programming Interface Pricing or API Pricing 
API pricing and monetization strategy that captures the full scope of the value your API has to offer the marketplace.


Technology Pricing or Hardware Product Pricing 
Hardware pricing and monetization decisions are critical to achieve the best possible return on the upfront investments necessary for market success.