Chris Hopf, Founder
Expertise Comes From Experience
For more than 25 years, I have worked as an owner, employee and as a hands-on consultant with more than a thousand innovative startups, mid-sized mergers and Fortune 50 Corporations such as Microsoft and United Technologies.
Breadth + Depth
My B2B/B2C consulting experience spans a number of industries including software, high technology, IoT, API's, SaaS, PaaS, IaaS, insurance, apparel, digital media, retail, publishing, general and specialty contractors, industrial suppliers, wholesale distribution and more.
Global Reach
Serving clients in the United States, Canada, United Kingdom, Ireland, Colombia, Brazil, Peru, Chile, Singapore, South Africa, Estonia, Poland, Germany, Spain, Portugal, Netherlands, Norway, Sweden, Denmark, India, Japan, Australia, New Zealand and more.
I am a Certified Pricing Professional (CPP) through the Professional Pricing Society.
For more than 25 years, I have worked as an owner, employee and as a hands-on consultant with more than a thousand innovative startups, mid-sized mergers and Fortune 50 Corporations such as Microsoft and United Technologies.
Breadth + Depth
My B2B/B2C consulting experience spans a number of industries including software, high technology, IoT, API's, SaaS, PaaS, IaaS, insurance, apparel, digital media, retail, publishing, general and specialty contractors, industrial suppliers, wholesale distribution and more.
Global Reach
Serving clients in the United States, Canada, United Kingdom, Ireland, Colombia, Brazil, Peru, Chile, Singapore, South Africa, Estonia, Poland, Germany, Spain, Portugal, Netherlands, Norway, Sweden, Denmark, India, Japan, Australia, New Zealand and more.
I am a Certified Pricing Professional (CPP) through the Professional Pricing Society.
Methodology
Our Market Value Playbook methodology has been developed over years of real-world projects and guides all client engagements.
We often refer to the Market Value Playbook as Value Performance Leadership (VPL) or Value Performance Optimization (VPO), because our over-arching focus is helping our clients get the best possible return on the value (ROV) they deliver the marketplace.
Our Market Value Playbook methodology has been developed over years of real-world projects and guides all client engagements.
We often refer to the Market Value Playbook as Value Performance Leadership (VPL) or Value Performance Optimization (VPO), because our over-arching focus is helping our clients get the best possible return on the value (ROV) they deliver the marketplace.
