Chris Hopf, Founder
Our Philosophy
Convert More Prospects, Keep More Customers
We help your business discover, strengthen, communicate and fully leverage your value advantages. Our time-sensitive and focused approach will quickly help you align your strategy and operations to capture your market's full profit potential.
1. Focus on your Customers
All employees clearly understand who the target customers are, what the customers' wants and needs are all about, and what your company does to create and deliver value to those target customers.
2. Focus on your Value Advantages
All employees understand how your organization creates value in a way no competitor does and how your products and services set your company apart. Each employee clearly understands their individual role in communicating and delivering value.
3. Focus on your Strategy
All employees are clear about what the organization does and does not deliver to each target customer segment, and why each unique offering delivers value to the target customers. Further, all employees see how their individual jobs contribute to delivering and communicating the particular variations of each unique offering. Your strategy makes it clear what the company's objectives are and what success looks like.
4. Focus on Profitable Pricing
All employees understand how their individual jobs contribute to the financial success of the organization. They clearly see the link between prices, margins, retained margins, cash flow and profitability.
5. Focus on Consistent Execution
Successful strategy execution requires aligning the entire organization to strategic objectives. All employees must be in sync, appropriately equipped and focused on delivering value in every customer interaction - everyday - every transaction.
Convert More Prospects, Keep More Customers
We help your business discover, strengthen, communicate and fully leverage your value advantages. Our time-sensitive and focused approach will quickly help you align your strategy and operations to capture your market's full profit potential.
1. Focus on your Customers
All employees clearly understand who the target customers are, what the customers' wants and needs are all about, and what your company does to create and deliver value to those target customers.
2. Focus on your Value Advantages
All employees understand how your organization creates value in a way no competitor does and how your products and services set your company apart. Each employee clearly understands their individual role in communicating and delivering value.
3. Focus on your Strategy
All employees are clear about what the organization does and does not deliver to each target customer segment, and why each unique offering delivers value to the target customers. Further, all employees see how their individual jobs contribute to delivering and communicating the particular variations of each unique offering. Your strategy makes it clear what the company's objectives are and what success looks like.
4. Focus on Profitable Pricing
All employees understand how their individual jobs contribute to the financial success of the organization. They clearly see the link between prices, margins, retained margins, cash flow and profitability.
5. Focus on Consistent Execution
Successful strategy execution requires aligning the entire organization to strategic objectives. All employees must be in sync, appropriately equipped and focused on delivering value in every customer interaction - everyday - every transaction.
It's not the price they don't like . . but what they understand they are (or are not) getting for that price.