Your Pricing Determines Your Profits   -----------   Get Paid What You Are Worth
Monetization and Pricing Strategy for Software, SaaS & Technology Leaders
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Rethink Your Pricing - Strategy Summits

2/27/2017

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Get on the Same Page, Get in the Same Room 

With our Rethink Your Pricing - Strategy Summits your leadership team will be best positioned to evaluate recent / current market performance and the outlook of your short/long-term strategy.

Why a Summit? 
After years of working with our clients in a number of different ways, we have proven this more aggressive and accelerated approach to helping clients make smarter and more confident critical business decisions related to value monetization, offerings, pricing, sales, marketing, discounting and more.


Game-Changing Results 
We have already conducted over 255 summits with a wide range of software and technology companies around the world ... from small innovative startups to large established Fortune 50 market leaders.


  • “Thanks again for everything. The summit was super insightful and useful - we gained a tremendous amount of value out of it that I don't think we would have been able to reach over the course of 2 days if you were not there.”

Raise The Bar, Do Not Settle
Many of our clients have decided to plan 2, 3 or 4 of these critical review and planning sessions in advance (e.g. semi-annually, quarterly).  

Being Proactive Matters 
If you want to Rethink Your Pricing, avoid blind-spots, unnecessary challenges and delayed or diminished market performance ... contact us today to confirm fit and availability! 
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Your Advantages Matter - How Sustainable Are They?

7/5/2016

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Competitive Advantages
Effectively Communicate Your Value Advantages

Achieving your full market potential and sustainable success demands that your entire organization clearly understands and consistently communicates your value advantages. Having a clear and factual understanding of your value advantages, may be your most powerful asset when it comes to winning new business and retaining current customers.

Three key factors for building a strategy based on your competitive value advantages :

    1. You have to factually know what your value advantages are. 

    2. You have to know and understand the primary needs and wants of your customers. 

    3. You have to clearly communicate your value advantages in a language that your customers 
        will relate to their primary needs and wants.


Many companies go to market in manner that is convenient to their organization and with little to no regard for their customers' wants or needs.  

Additionally, few companies remain aware of how alternatives and competitors are impacting customers' buying decisions. 

Furthermore, many companies don't know what their value advantages are (or are not fully leveraging them) - and in reality some are disadvantaged and don't even realize it.

Are your new customers contributing to your growth or are they merely replacing the customers you are losing to your competitors ?


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Top 5 Factors That Influence Customers' Decisions

6/27/2016

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    1.  Trust - Can your company and its employees be trusted to really deliver what you promise ?

    2.  Effectiveness - Will your product or service really produce the results they need ?

    3.  Time - How long will it take to implement or receive what they are buying ?

    4.  Simplicity - How complicated will it be to implement or use your product or service ?

    5.  Cost / Price - How much will they have to pay to get what they want and need ?

It is important that owners and management lead by example and promote a customer focused culture - one that is aware of what really matters at every customer touchpoint in the sales and delivery process.



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SaaS Integration Solution Providers

8/28/2014

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SaaS Solution Integrators
Rarely Does One SaaS Solution Meet All Your Needs 

Below is a list of SaaS Integration Solution Providers that allow SaaS customers to connect and sync a number of different solutions so that they can more efficiently share data and create connected workflows.

If we missed any you recommend . . please comment and let us know.  

Zapier  -  http://zapier.com/

Kevy  -  http://kevy.com/

IFTTT  -  http://ifttt.com/

CloudWork  -  http://cloudwork.com/

OneSaaS  -  http://www.onesaas.com/

RunMyProcess  -  http://www.runmyprocess.com/

BusyFlow  -  http://busyflow.com/

MuleSoft  -  http://www.mulesoft.com/

SnapLogic  -  http://www.snaplogic.com/

Elastic.io  -  http://www.elastic.io/

We-Wired Web  -  http://wewiredweb.com/

itDuzzit  -  http://cloud.itduzzit.com/

Bipio  -  http://bip.io/

CloudBees  -  http://www.cloudbees.com/

AppFusions  -  http://www.appfusions.com/

Yoxel  -  http://www.yoxel.com/

ECGridOS  -  http://ecgridos.com/

SimpleScan Connect  -  http://simplescan.com/

ZedSystems  -  http://www.zed-systems.com/


Single-Sign-On Solutions allow you to have one sign-on (login) to multiple Software Solution Providers and offer other capabilities.

Bitium  -  http://www.bitium.com/

Okta  -  http://www.okta.com/

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Software Pricing or SaaS Pricing 
Leverage real world experience, consulting with 1,000+  software solutions to better inform your pricing and monetization decisions. 


Internet of Things Pricing or IoT Pricing 
As IoT continues to evolve, be sure your pricing and monetization decisions are not constraining your market growth or limiting the speed of innovation. 
Application Programming Interface Pricing or API Pricing 
API pricing and monetization strategy that captures the full scope of the value your API has to offer the marketplace.


Technology Pricing or Hardware Product Pricing 
Hardware pricing and monetization decisions are critical to achieve the best possible return on the upfront investments necessary for market success.