Your Pricing Determines Your Profits   -----------   Get Paid What You Are Worth
Monetization and Pricing Strategy for Software, SaaS & Technology Leaders
  • Why
  • Services
  • Success
  • Contact
Offering Design
Determine the right offerings for the right customer segments.

Understand how to best allocate the value you offer across carefully designed offerings that effectively resonate with each of your targeted customer segments.

Why You Care
  • Increase Sales
  • Increase Profits
  • Best Allocate Resources
Common Challenges
  • Sales cycle too long
  • Customer acquisition costs too high or on the rise
  • Conversion rate too low or trending downward
  • Rethinking offerings, bundles, packages and plans
  • Losing customers and market share 

Let's Get Started
For more confidence in the critical decisions you must make and to avoid unnecessary delays and challenges, contact us.
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Offering Design

Best allocate the value you offer across carefully designed offerings that effectively resonate with each customer segment.



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Price Changes 

Take an informed approach to understanding both when and if you should raise prices or lower prices, and by how much.



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Market Monitoring

Demand in the marketplace is constantly changing and affected by numerous variables both  within and outside of your control.


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Price Setting 

Best position your new products, services and solutions to achieve their full potential for profitable and sustainable market success.



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Go-to-Market Strategy

Successful strategy execution requires aligning the entire organization to your strategic objectives and delivering value everyday.



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Value Messaging & A/B Testing

Achieving your full market potential demands your entire organization understands and clearly communicates your value advantages.


2000 +
Software & Technology Co's Served
5X - 15X
Often More, Return On Investment
25 +
Years of Real-World Experience

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Our Approach
Start With A Call
Our Philosophy
Customer Strategy
Market Strategy
Pricing Strategy 
Marketing, Sales, Innovation & Pricing Strategy for SaaS, PaaS, IaaS, IoT, APIs, Software & Technology
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SoftwarePricingModels.com

Software Pricing or SaaS Pricing 
Leverage real world experience, consulting with 1,000+  software solutions to better inform your pricing and monetization decisions. 


Internet of Things Pricing or IoT Pricing 
As IoT continues to evolve, be sure your pricing and monetization decisions are not constraining your market growth or limiting the speed of innovation. 
Application Programming Interface Pricing or API Pricing 
API pricing and monetization strategy that captures the full scope of the value your API has to offer the marketplace.


Technology Pricing or Hardware Product Pricing 
Hardware pricing and monetization decisions are critical to achieve the best possible return on the upfront investments necessary for market success.