Strategy Projects
Take a Proactive Deep-Dive into your Monetization and Pricing Strategy
Why a Project?
With 25+ years of real-world experience, we have developed a focused and effective methodology that will set your company both apart and ahead of market alternatives.
The Market Value Playbook is an accelerated approach to placing your business in the best position to discover, strengthen and fully leverage your value advantages and achieve your full market potential - everyday - every transaction.
Why You Care?
Let's Get Started
Simply contact us to confirm fit and timing. Our experience will help you efficiently avoid unseen risks and identify new opportunities.
* Heads-up, our calendar fills up fast -- be proactive and plan ahead.
Take a Proactive Deep-Dive into your Monetization and Pricing Strategy
Why a Project?
With 25+ years of real-world experience, we have developed a focused and effective methodology that will set your company both apart and ahead of market alternatives.
The Market Value Playbook is an accelerated approach to placing your business in the best position to discover, strengthen and fully leverage your value advantages and achieve your full market potential - everyday - every transaction.
Why You Care?
- Proactive, Time Sensitive Approach
- Achieve Your Full Revenue Potential
- Shorten Your Sales Cycle
- Accelerate Growth & Traction
- Grow Profits / Increase ROI
- Increase Lifetime Value (CLV)
- Reduce Churn & Time-to-Value
Let's Get Started
Simply contact us to confirm fit and timing. Our experience will help you efficiently avoid unseen risks and identify new opportunities.
* Heads-up, our calendar fills up fast -- be proactive and plan ahead.
Strategy Summits
~ 20% of our engagements Get key stakeholders in the same room and on the same page to make better informed, time-sensitive decisions. Where
1, 2 or 3 days Onsite, plus remote prep and follow-up your location or a location you prefer |
Strategy Projects
~ 30% of our engagements Guided by our Market Value Playbook methodology, take a deep-dive and accelerate business critical decisions. Where
Remote, plus optional onsite days often an onsite at beginning and end of project |
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Term
15-business-days or less |
Term
30-business-days or less |
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To Get Started
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To Get Started
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Strategy Summits? Simply click here to learn more about Strategy Summits. Testimonials "Thanks for the amazing service." David Cancel, CEO & Co-Founder, Performable "Thanks for the great advice, it was helpful..." Jeff Eddings, Senior Product Manager, StumbleUpon "Thank you for your mentoring and guidance - you helped us breakdown some important psychological barriers." Jamie Edwards, Chief Business Dev. Officer, Kayako "Most of the best things mentioned here I learned from Chris. He’s a huge reason why things turned out so well. Thanks Chris!" Ruben Gamez, Founder, Bidsketch |
The Market Value Playbook methodology focuses on the following and more . . .
Offering Design
Best allocate the value you offer across carefully designed offerings that effectively resonate with each customer segment. 
Price Changes
Take an informed approach to understanding both when and if you should raise prices or lower prices, and by how much. 
Market Monitoring
Demand in the marketplace is constantly changing and affected by numerous variables both within and outside of your control. |
Price Setting
Best position your new products, services and solutions to achieve their full potential for profitable and sustainable market success. 
Go-to-Market Strategy
Successful strategy execution requires aligning the entire organization to your strategic objectives and delivering value everyday. 
Value Messaging & A/B Testing
Achieving your full market potential demands your entire organization understands and clearly communicates your value advantages. |